CitizenM opened a brand new hotel in London Victoria and wanted to launch with a bang. Working closely with CitizenM’s brand identity and quirky interior design, I curated a narrative that would turn the hotel into one fabulous immersive experience. Leading one overnight build we transformed the main space of the hotel into a west London cabaret club and took over 3 hotel rooms which then became micro immersive venues taking guests on 5 minute journeys. The on-going interactive performances and choreographed scenes throughout the night allowed special guests of CitizenM to let loose and have fun; but also showed off the multiple USPs of CitizenM Hotels by incorporating them into the storyline of the event… and after a swish overnight de-rig the hotel was back to normal for breakfast service the following morning.