Kia and SiriusXM joined forces to create an activation that was fun and engaging and also showed off the brand new Kia Soul car to thousands of young festival goers in Florida. My role in this was to source, audition and train all of the US based actors within the activation using a mix of Skype based interviews and on site pre event workshops. On the run up to the live I was working on costume designs, production of props, game curating, and then once myself and our project lead Aoife had landed in the states we shared the load with venue managing and running the teams onsite.