“But what can us ordinary folk expect at Lagunitas Beer Circus? Expect things you can't unsee and unhear, with Brain flossing, razor-blade eating and sword swallowing are all part of the fun, along with alternative aerial displays, burlesque dancers, bearded ladies and a whole heap more. Oh, and beer, a lot of beer.” - This was the basis of our Lagunitas Sideshow which promoted Lagunitas IPA using a team of talented and unique performers hosting games, cabaret and entertainment. I managed the production of all set elements and cast all the talent who I then travelled with to Ireland to run the live operations of the event.