Levi Roots & Papa Johns Carnival
ROLE. Creative Producer
WHO. Bearded Kitten & Papa Johns
WHAT. Brand Campaign
WHERE. Nottinghill, London
WHEN. 2020
When the sad news hit that Notting Hill Carnival would not be taking place in 2020, an idea was born to bring an essence of carnival to the homes of Notting Hill in a safe and covid-friendly manner. For one exclusive day in August, you would be able to order a Papa Johns delivery in the Notting Hill area of London and your pizza would be delivered by Samba dancers and drummers, bringing authentic carnival to your door. This was in celebration of Papa Johns new collaboration with Levi Roots Reggae Reggae sauce.
CAMPAIGN LIVE.
“The Notting Hill carnival has taken place annually in August since 1966 but was cancelled this year because of the coronavirus outbreak. Papa John's will be making carnival-inspired deliveries in Notting Hill to raise funds for those affected by the cancelled event.”